A systematic approach to SMM
I've worked with businesses and personal brands since 2020. Every strategy I build starts with research into the product, the audience and the business goals.
How I work
To me, social media is a marketing channel, not just a stream of posts. That's why I start by analyzing the product, the audience and the business goals; content comes after that.
I run projects end to end: strategy, content, promotion and analytics. I track reach, engagement and inquiries, and adjust the approach based on data.
I've launched new accounts and grown existing ones, from niche B2B to beauty brands and service businesses.
How a project runs
Research and strategy
I study the product, the audience and competitors, then define positioning and a promotion plan.
Content and promotion
I build a content system and test formats to find what works.
Analytics
I measure results and fine-tune the strategy to fit the business goals.
My toolkit
Career
Project launches and promotion
Strategy, product line, funnels, working with the content team, project analytics.
Project manager
Goals and timelines, team and contractor coordination, stand-ups, briefs, budget management, rolling out new tools.
SMM specialist
Social media management, content strategies, promotion and analytics for businesses and personal brands across various niches.
Perm State University
Degree in Advertising and Public Relations, Faculty of Philology, plus courses in SMM and digital marketing.
Let's discuss your project
I'll review your current situation and goals and suggest the right format and promotion tools.
Telegram · @ekaterinafaishanova ↗ faishanova.ekaterina@icloud.com